“In 2018, we were successful in bringing US products onto Amundi’s world map.” Lisa Jones

Lisa Jones
Head of the Americas (USA, Canada, Latin America)

Despite strong headwinds across the entire US asset management market, Amundi’s US business achieved a strong financial performance in 2018. “We ended the year with positive financial indicators,” explains Lisa Jones. “We gained market shares in key categories, such as ultra-short duration fixed income, which clients strongly favour in an unsteady and highly volatile environment.” In 2018, as part of its long-term development strategy, the US team, in partnership with Amundi Country Heads, devised a targeted export plan across the retail and institutional channels. “We created dedicated country plans to increase US investment expertise. We appointed ambassadors in a number of countries to help their local colleagues work on US solutions for both Institutional and Retail clients,” says Lisa Jones. The first results came quickly: in 2018, two significant mandates were won in the UK and in Eastern Europe, and more can be expected in the months ahead. “We successfully brought US products onto Amundi’s world map.”

ESG* as a true lever for growth
“Not a day goes by without ESG being mentioned as a key topic for US asset managers and investors,” says Lisa Jones. This is, indeed, good news, both because it clearly echoes the Group’s strategy but also because Environmental, Social and Governance criteria have long been part of the legacy of Pioneer Investments’ DNA. “The Pioneer Fund, launched in 1928, had implemented an exclusionary investment approach, not investing in alcohol, tobacco and gaming stocks, thus being one of the first socially responsible mutual funds in the US. Over the last several years, we have integrated ESG as an input into our fundamentally driven investment process. We fully converted Pioneer Fund* and the Pioneer Classic Balanced Fund* to ESG portfolios. So we are well positioned today to take advantage of the global rise of ESG and socially responsible investing. Recently, several of our equity funds made the list of Morningstar’s top sustainable funds for 2018.”

Better business results in 2019
In 2019, the primary objective of Amundi in the Americas is to improve business results. “We will further develop our export plan – two new UCITS* funds have already been launched – and implement new innovative strategies,” concludes Lisa Jones. “We are underway in importing Group expertise that is in strong demand by US investors. We are also focused on expanding the product range throughout the Americas, having recently deployed a full suite of Amundi ETF exposures in Mexico and launching our first Canadian pooled fund. In the US retail channel, we have changed pricing across several of our US mutual funds, positioning them more competitively. And we will complete the full migration of Amundi Pioneer Asset Management in the US onto Amundi’s global platform.”

From USD24.1 to 37.4 trillion

The growth of the US asset management market between 2007 and 2017

“Several of our equity funds made the list of Morningstar’s top sustainable funds for 2018.” Lisa Jones